Creative Talks x Martin Weigel

Creative Circle presents Martin Weigel - former Chief Strategy Officer at Wieden+Kennedy Amsterdam for 14 years and founder of EMDUB. He has worked with strategy for nearly four decades, helping brands like Spotify, Instagram, Heineken, Dyson, Ray-Ban, and Booking.com.

His new book, "Strategy is a Verb", is built on a simple premise: strategy is not something an organization has - it is something it does. On this morning at Empire Bio, Weigel argues that good strategy is fundamentally a creative endeavor and an antidote to an industry that has far too often confused strategy with frameworks, optimization, and process.

The talk is aimed at creatives, strategists, brand and marketing professionals, and students - or anyone who has ever stared at slide 73 in a strategy deck and thought: "Get to the fucking point."

"Strategy is a Verb" can be purchased at a special event price of 125 kr.