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Morten Münster

Morten Münster
Photo: Spotify

About

Morten Münster (born 1980) is a Danish author, speaker and behavioural design consultant. He has written four bestselling books on human behaviour, including 'Jytte fra Marketing er desværre gået for i dag' and the 2025 title 'Afdelingen for magisk tænkning', making him one of Denmark's most widely read non-fiction authors in the field. He also runs the country's largest specialist newsletter and the podcast 'Adfærd', which draws more than 1.5 million downloads a year.

1.5M
downloads of the podcast 'Adfærd' in the past year
65,000+
subscribers to the newsletter '2 minutter'
4
bestsellers about behavior published

What's new

  • sep 2025

    Morten Münster published his fourth book in September 2025, 'The Department of Magical Thinking - and the incredible potential in mediocrity', at Gyldendal.

  • 2026

    Morten Münster is on a lecture tour in 2026 with the show about 'The Department of Magical Thinking', including performances at Hermans/Friheden in Copenhagen.

  • 2026

    According to Münster's own website, the podcast 'Behavior' has 1.5 million downloads in the past year.

  • 2026

    Münster's professional newsletter '2 minutes' has over 65,000 subscribers and is Denmark's largest blog about behavioral change.

Tracks

Jytte fra Marketing er desværre gået for i dagBestseller from 2017, translated into English and published internationally
Personlig indflydelseDebut book from 2013, introduced behavioral design to a broad Danish audience
Jytte vender tilbageFollow-up from 2020 with practical guide to change management
Afdelingen for magisk tænkningLatest book, published September 2025 - about the potential of mediocrity
Adfærd (podcast)Popular podcast with over 1.5 million downloads per year

Upcoming · 1

Past · 1

Where they play · 1

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