
Tobias Hamann - From Tulip Ads to Dostoevsky
Tobias Hamann discusses his book 'Influenza' and his journey from influencer career to literature. A conversation about breaking free from online dependency and finding authenticity through reading.
Tobias Hamann (born 1988 in Silkeborg) is a Danish TV host, content creator and author who rose to national fame by winning DR1's Den Store Bagedyst in 2014, watched by one million viewers. He went on to host travel and baking programmes on DR, publish a string of cookbooks, and build a following of over 230,000 on Instagram. In April 2026 he released 'Influenza', a self-critical account of a decade in the influencer industry; he is also a trained hypnotist.
Tobias Hamann returned to Instagram in July 2026 after a break of approximately three months, which followed in the wake of criticism of the book 'Influenza'.
Tobias Hamann withdrew from Instagram and his 234,000 followers in April 2026 indefinitely, after the book 'Influenza' triggered sharp criticism from reviewers and former colleagues.
'Influenza' - Tobias Hamann's self-critical account of ten years in the media industry - was published on April 10, 2026 by the publisher Grønningen 1 and received mixed to negative reviews.
In autumn 2025, Tobias Hamann published the cookbook 'Supper' on Gyldendal - a collection of soup recipes from around the world.
DR's cultural program Genstart focused in April 2026 on Tobias Hamann's book and the question of whether 'Influenza' is a reckoning with influencer life or merely the next advertisement.
😴 Nothing scheduled with this artist in the near future.