AI in Export - From Inspiration to Action

AI is already in use - by your customers, competitors, and distributors. It's not about waiting for developments, but understanding where technology makes a concrete difference in your sales and exports, and what to do first.

The event focuses on practical application rather than theory. You don't need a technical background, but you'll get a clear picture of the possibilities and concrete tools to get started. Feel free to bring your laptop for the hands-on session.

Programme

08:30 - Morning coffee, networking, and a round-table with brief introductions from participants.

08:50 - Business case by Carsten Filsø, Baron: How can digital tools, AI, and B2B platforms create new customers and support exports? Carsten shares experiences from Baron's journey - from visibility to concrete leads, and how a digital presence can function as a lead-generation engine in partner and distributor strategy.

09:35 - AI in export - where does it add value? By Rikke Boel Olesen, Erhvervshus Sydjylland. Overview of how AI can support market selection, customer insights, segmentation, lead generation, sales processes, partner and distributor search, and preparation for customer meetings. Focus is on practical application.

10:15 - Coffee and networking.

10:30 - Hands-on session with concrete AI prompts that participants can test on their own business - for example: Who are my ideal customers in Germany? Which partners and distributors are relevant? How can AI support my sales process?

11:00 - Joint wrap-up: what surprised you, what opportunities do you see, and what is your next step? Brief information about export grants in September 2026 and upcoming activities and opportunities for consultation.

11:30 - Sandwich and continued networking.