Climate Rethought - Advertising Power

Esther Kjeldahl and Ariel Storm present their book 'Advertising Power' (Reklamemagt), exploring how advertising shapes society and the planet's future. What strategies does the industry use to secure our loyalty to harmful companies - and how can we reclaim power from a sector that employs every trick to make us buy things we wouldn't otherwise want?

The lecture also addresses whether greenhushing poses a greater problem than greenwashing. Drawing on interviews with current and former advertising professionals, the speakers reveal the industry's tactics and equip the audience to see through misleading marketing and think critically about advertising.

This event is part of the "Climate Rethought" series, which combines expert knowledge, literature, and artistic perspectives with active participation and concrete action. The series is arranged in collaboration with Sorø Municipality's Climate Team.

Programme: Welcome - lecture on 'Advertising Power' by Esther and Ariel - break - discussion workshop.

About the speakers: Esther Kjeldahl holds an MSc in Philosophy and Public Policy from the London School of Economics (2019). She is the author of 'We Are Together in Feeling It' (2020), co-author of 'Just Nature Conservation' (2023) and 'Advertising Power' (2025), columnist for Altinget, and host of the podcast FRI OS. She is also co-founder of the Green Youth Movement and Fossil Free Future. Ariel Storm holds a degree in History and Communication from Roskilde University and is an engagement leader in the Climate Movement and co-author of 'Advertising Power' (2025).

Practical information: Free entry, but requires booking a seat at the library or via the website. If the event is sold out, you can join the waiting list - if tickets become available, you will be notified by email from Place2book on a first-come, first-served basis. If you need to cancel, please cancel your ticket so the seat can be offered to someone else.